Privacy
Policy

We collect information in the following ways when you interact with our website or services:

• Contact & Inquiry Forms: When you submit a contact form or request a strategy call, we collect your name, business name, email address, phone number, and any project details you voluntarily provide.
• Scheduling Information: When you book a call through our Cal.com scheduling widget, we collect your name, email address, and selected appointment time.
• Payment Information: If you purchase a service or pay an invoice, payment details (credit card number, billing address) are collected and processed directly by Stripe. Rook Media LLC does not store or have access to your full payment card details.
• Communications: If you contact us by email, we retain those communications to respond to your inquiry and improve our service.
• Usage & Technical Data: We may automatically collect standard technical information such as your IP address, browser type, referring page, pages visited, and time spent on the site via Cloudflare and any analytics tools we use. This data does not directly identify you.
• Cookies: Our website uses cookies and similar tracking technologies as described in the Cookies & Tracking section below.

Information we collect is used solely to operate and improve our business. Specifically, we use your data to:

• Deliver Our Services: Set up, manage, and support websites, hosting, SEO, and ongoing maintenance for our clients.
• Respond to Inquiries: Follow up on contact form submissions, strategy call requests, or other communications you initiate.
• Process Payments: Handle invoicing and billing for services rendered, facilitated through Stripe.
• Schedule Appointments: Confirm and manage strategy calls and client meetings via Cal.com.
• Communicate Updates: Send project updates, invoices, or service-related notices to active clients. We do not send unsolicited marketing emails.
• Improve the Website: Analyze aggregated usage data to understand how visitors interact with our site and identify areas for improvement.
• Legal & Compliance: Maintain records as required by applicable law or to defend against legal claims.

We will never sell, rent, or trade your personal information to third parties for marketing purposes.

We use a small number of trusted third-party services to operate our business. Each service processes certain data as described below. We encourage you to review their respective privacy policies for full details.

Beyond the services listed above, we do not share your personal information with any additional third parties unless required to do so by law or to protect our legal rights.

Cookies are small text files stored on your device that help websites remember your preferences and understand how you use them. We use the following types of cookies:

• Essential Cookies: Required for the website to function correctly, such as maintaining session state and enabling security features. These cannot be disabled.
• Performance & Analytics Cookies: Help us understand how visitors use our site (e.g., which pages are visited most) through aggregated, anonymized data. No personally identifiable information is included.
• Third-Party Cookies: Services such as Cloudflare and Cal.com may set their own cookies when you interact with embedded features on our site. These are governed by the respective third party's cookie policies.

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of this website or embedded tools like the scheduling calendar.

We take reasonable precautions to protect the information we collect from unauthorized access, disclosure, alteration, or destruction. Our security measures include:

• HTTPS encryption on all pages of this website, enforced via Cloudflare.
• Delegating payment processing entirely to Stripe, which maintains PCI DSS compliance.
• Limiting access to client data to only those personnel who require it to deliver services.
• Using Google Workspace, which provides enterprise-grade security for business communications.

No method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security. If you believe your data has been compromised, please contact us immediately at drook@rookmedia.agency.

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law:

• Prospect & Inquiry Data: Retained for up to 12 months after the last interaction if no engagement occurred, then deleted or anonymized.
• Active Client Data: Retained for the duration of the client relationship and for a minimum of 3 years afterward to satisfy legal and accounting requirements.
• Payment Records: Financial records may be retained for up to 7 years in compliance with applicable tax and accounting regulations.
• Email Communications: Retained as needed for business continuity and legal documentation purposes.
• Analytics & Usage Data: Aggregated and anonymized; retained indefinitely as it contains no personal identifiers.

When data is no longer needed, we will delete or anonymize it securely. You may also request deletion of your data at any time (see Your Rights below).

Depending on your location, you may have certain rights regarding your personal information. These may include:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal data, subject to legal retention requirements.
• Opt-Out: Opt out of any non-essential communications or data processing activities.
• Portability: Request that we provide your data in a structured, commonly used format.
• Objection: Object to processing of your personal data in certain circumstances.

To exercise any of these rights, please contact us at drook@rookmedia.agency. We will respond to verified requests within 30 days. There is no charge for making a reasonable request.

Our website and services are directed exclusively toward business owners and are not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13.

If you believe we have inadvertently collected information from a child under 13, please contact us immediately at drook@rookmedia.agency and we will promptly delete that information.

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page.
• Notify active clients via email if the changes are significant and affect how we handle their data.

We encourage you to review this page periodically to stay informed about how we protect your information. Your continued use of this website following any changes constitutes your acceptance of the updated policy.

If you have any questions, concerns, or requests related to this Privacy Policy or the handling of your personal data, please contact us directly:

• Business: Rook Media LLC
• Email: drook@rookmedia.agency
• Website: rookmedia.agency
• Mailing Address: Charlotte, NC

We are committed to resolving any privacy concerns promptly and transparently. If you are unsatisfied with our response, you may have the right to lodge a complaint with a relevant supervisory authority in your jurisdiction.